Samsung Vision AI Flagship Display
A flagship television experience should communicate more than image quality. It should make AI, connected living and product design understandable from every direction.
The Samsung Vision AI Flagship Display is a custom double-sided retail experience designed and manufactured by REYI. Neo QLED presentation, SmartThings demonstration, an interactive console, illuminated architectural framing and a circular platform work together as one complete 360-degree product.

One architectural island, two connected stories
The circular platform, continuous illuminated frame and suspended rings define the installation as one complete product rather than a collection of separate fixtures. Neo QLED faces the main approach while the reverse side supports SmartThings and connected-home interaction. Customers can move around the display, compare content and use the central console without losing the flagship visual identity.

Four decisions turn technology into a clear flagship experience
360-degree Presence
A circular platform and double-sided layout create strong visibility from multiple store approaches while keeping customer circulation open.
Two Experience Faces
Neo QLED presentation and SmartThings interaction occupy opposite sides, giving each story a clear role within one installation.
Integrated Interaction
The central console brings product information and guided demonstration into comfortable reach without interrupting the main screen view.
Architectural Light
Continuous frame lighting and layered overhead rings extend the Vision AI identity beyond the screen and make the display legible at distance.
The flagship character comes from three controlled details

The reverse face turns SmartThings into a complete connected-home demonstration while remaining part of the same 360-degree flagship island.

The rounded frame, inset light line and layered overhead rings create a continuous architectural gesture with precise depth and junctions.

The platform edge, lower light channel and console base align as one durable material system with controlled floor contact and cable access.
Planning a flagship Vision AI retail experience?
Share the store plan, screen schedule and experience requirements with us. REYI can coordinate the platform footprint, double-sided structure, interaction console, integrated lighting, material samples, power routing and installation-ready construction. Programs can be ordered through a brand headquarters and delivered for use in markets worldwide.
- Store plan
- Screen schedule
- Interaction brief
- Platform dimensions
- Power & data needs
- Delivery timeline