Project Focus
Whole-store Vision AI, premium television and connected-living retail experience
Display System
Vision AI signage, Neo QLED island, Micro RGB zone, private cinema, TV galleries, product walls and SmartThings experience island
Experience Goal
Guide customers from strong brand impact to hero products, structured comparison and connected-living demonstrations
REYI Support
Fixture development, engineering coordination, custom manufacturing and coordinated retail-display production
A Complete Vision AI Experience Store
This is a complete consumer-electronics experience store, not a single television wall or an isolated branded zone. From the entrance, Vision AI communication, flagship screens, product islands and illuminated brand elements establish a clear Samsung identity and introduce the wider store experience.
The opening view also creates a practical hierarchy. Customers can recognise the most important technologies first, then move naturally toward comparison displays, private-cinema experience, product information and connected-living demonstrations.
Hero Displays That Clarify Product Hierarchy
Premium television retail needs a strong distinction between hero products and the wider product range. The Neo QLED island and Micro RGB presentation create focal points that give flagship screens enough visual space while keeping customer circulation open around them.
Illuminated structures, raised platforms, controlled product information and coordinated finishes help customers understand which products deserve closer attention. The display system supports explanation without allowing signage or technical information to overwhelm the screens themselves.
Private Cinema and Large-Screen Comparison
The private-cinema area turns a large-screen television into an experience rather than a product fixed to a wall. Seating, surrounding surfaces, lighting and viewing distance help customers imagine how a premium screen may feel in a home-entertainment setting.
The TV gallery extends this experience into comparison. Multiple screens, feature panels, sound-related presentation and product labels create a clearer browsing route, allowing customers and sales teams to compare size, picture technology and positioning within one organised environment.
Structured Product Walls for Clearer Decisions
A product wall must carry a high level of information without feeling crowded. Screen spacing, feature panels, product labels, demo content and material transitions need to work together so customers can understand differences between models while the store retains a premium visual rhythm.
The result supports both independent browsing and assisted explanation. Each screen remains part of a wider Samsung system, but customers can still focus on individual features, sizes and product roles.
Connecting Television with the Smart Home
The SmartThings experience island expands the project beyond television display. Its curved illuminated structure, screen, product shelf and platform create a focused place to explain how televisions, connected devices and everyday home scenarios work together.
REYI's role was to support the translation of the approved store concept into coordinated, manufacturable display components. This included fixture development, engineering coordination, illuminated structures, display walls, signage details and consistent production across the store environment.
What This Project Demonstrates
- A complete store system, not only a television wall or isolated experience zone
- Clear visual hierarchy for Vision AI, Neo QLED, Micro RGB and the wider product range
- Private-cinema and gallery zones that support large-screen experience and comparison
- Product walls that organise technical information without overwhelming the screens
- A SmartThings experience island that connects television with the wider home ecosystem
Planning a Similar TV or Smart-Home Store?
Share your store format, screen categories, experience zones, approximate dimensions, required quantity, destination market and any available drawings or reference images.
- Flagship television islands, product walls and comparison zones
- Private-cinema, SmartThings and connected-living experience areas
- Illuminated signage, product communication and coordinated store fixtures