Project Type

Samsung TV and smart-home experience store

Project Scope

Display fixtures, feature walls, experience islands, signage and lighting integration

Key Zones

Vision AI, Neo QLED, Micro RGB, private cinema and SmartThings

REYI Delivery

Custom fabrication, finish coordination and installation-ready execution

A Clear First Impression

From the storefront, Samsung signage, Vision AI messaging, the Micro RGB feature wall and the Neo QLED island are visible as one coordinated composition. Each element has a distinct role, while the overall view remains open and easy to read from the mall aisle.

The layout creates a natural sequence: brand recognition at the entrance, flagship products at the centre, and deeper comparison and demonstration zones beyond. Illuminated structures and restrained material finishes keep the technology visually prominent.

Samsung Vision Store Neo QLED and private cinema zone with curved illuminated display island and large-screen TV wall

A Flagship Island at the Centre

The Neo QLED island forms the visual centre of the store. Its illuminated loop, raised platform and integrated product communication frame the hero display without interrupting movement around it.

Separating the flagship model from the surrounding wall displays gives it a stronger presence and creates a focused place for sales demonstration, feature explanation and closer product viewing.

Samsung Vision Store private cinema wall with 98-inch large-screen display, lounge seating, stone-texture wall panels, and premium material finishing
Samsung Vision Store TV gallery aisle with Honor Wall, QLED display wall, seating area, product information, and clean customer flow

From Product Display to Home Cinema

The private cinema zone places the 98-inch screen in a complete viewing setting. Lounge seating, textured wall finishes and controlled lighting shift the conversation from screen specifications to the feeling of a home-theatre experience.

Alongside it, the TV gallery supports comparison across models, sizes and features. Screen spacing, product information and soundbar displays are organised into a calm browsing route that works for both self-guided discovery and assisted sales.

Samsung Vision Store Neo QLED 8K display wall with multiple TV screens, AI feature panels, product signage, and retail display fixtures

Structured Comparison, Without Visual Noise

The Neo QLED 8K wall brings multiple screens, feature panels and product labels into one disciplined system. Warm timber surfaces soften the technical presentation, while dark information panels create contrast and hierarchy.

The result gives customers enough context to compare picture quality, screen size, sound and smart features, while preserving the premium character of the space.

Making the Smart Home Tangible

The SmartThings island extends the experience beyond television. A rounded illuminated frame, warm timber finish, integrated screen and product shelf bring connected devices together in one approachable demonstration point.

The fixture makes an abstract ecosystem easier to understand: customers can see how screens, devices and everyday home scenarios connect, while staff have a dedicated surface for guided demonstration.

Samsung Vision Store SmartThings display island with illuminated curved frame, wood finish, product shelf, screen, platform, and smart home demo fixtures

What This Project Delivers

  • A clear journey from storefront impact to flagship presentation, product comparison and hands-on demonstration.
  • Distinct experience zones for Vision AI, Neo QLED, Micro RGB, private cinema and SmartThings within one consistent retail language.
  • Carefully coordinated viewing distance, lighting, signage, materials and product access for real daily retail use.
  • Custom fixtures translated into practical, installation-ready components with consistent finish and brand execution.

Planning a TV or smart-home retail experience?

REYI develops custom display systems for flagship stores, experience centres and rollout programmes. Share your store format, product mix, drawings, reference images, quantity and schedule, and our team can help define a practical scope for development and production.

  • Custom islands, TV walls, feature zones and demonstration fixtures
  • Signage, lighting and material-finish coordination
  • Sampling, manufacturing, packing and installation-ready delivery
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